Guns and Hunting

Wisconsin is a favorite recreational destination and Reedsburg True Value has the Guns, Gear, Archery Supplies & Ammunition you need for a successful hunting trip.


From home security to hunting, Martens True Value offers hand guns, shotguns, rifles and accessories. Our friendly, knowledgeable staff will help you find the right firearm.


firearms-ammunition-displayWe can help you with the gun registration process and provide you with a hunting or firearms permits too! We also carry a large selection of ammunition in stock.

We make every effort to provide our customers with the best handguns, pistols, shotguns, hunting rifles, and other firearms, and we back them up with superior customer service. We strive to maintain our large selection and get you the guns you want if we don’t have them in stock. Many of our handguns, rifles and shotguns can be custom ordered. Some used firearms are available as well.

ten-point-crossbowsNew, Archery Supplies & Crossbows!

Ten Point & Wicked Ridge Crossbows

Bow Sights and Releases

Rage, G5, Muzzy & NAP Broadheads

Carbon Express Arrows, Goldtip Arrows/Bolts

Compound Bow Accessories

Barnett Youth Bows

And much more! NEW inventory arriving weekly!!

firearms-rifles-2New Firearm Brands

  • Remington
  • Ruger
  • Springfield
  • Savage
  • Henry
  • Marlin
  • Taurus
  • Mossberg
  • H & R, FNH, Glock
  • Smith & Wesson
  • P.K. Walter

handguns-pistolsMartens True Value in Reedsburg takes trade-ins of used firearms towards the purchase of new firearms.

Call or stop in today for best selection of our new and used fire arms!

We also try to provide the best guns and ammunition, at the lowest prices. The fact that we have been a long-time dealer of many brands translates into savings for you!

If you have any questions or concerns about our crossbows, rifles, shotguns, handguns, or any of our other firearms, please feel free to Contact Us.

reedsburg-true-value-sporting-goods-deptBe sure to stock up on extra ammunition, before you may need it!

All hand guns, assault rifles, shot guns, rifles, custom guns, pistols, crossbows and firearms for sale at True Value are manufactured by reputable companies, and many of our guns for sale come with a lifetime warranty.

Regardless of the style of gun you need, you’re sure to find it at Martens True Value in Reedsburg, Wisconsin.