Fishing and Tackle

fishing-rods-reelsMartens True Value carries the largest selection of rods, reels, tackle, bait, and fishing gear in the Wisconsin Dells area.

The fishing and tackle department at True Value in Reedsburg is stocked with everything you need for your next Wisconsin lakes fishing trip!

Wisconsin Fishing Licenses can be purchased at the main customer service counter.

Reedsburg True Value is just a short drive from Lake Redstone, Dutch Hollow Lake, Mirror Lake, Lake Delton and Lake Wisconsin.

fishing-lures-suppliesSee our Find Us page for easy driving directions and our location map.

Come explore our Wisconsin lakes region and take home some great family memories!

If you’re new to the Wisconsin Dells, Baraboo and Reedsburg area be sure to pick up one of our area fishing maps.

It’s easy to find great fishing spots here, all you have to do is ask us, we can point out the best places for lake fishing and help you with the supplies you need to catch lots of fish!

From bait to boating gear, we have it all!

tackle-luresWe also stock nightcrawlers, red or wax worms and other live bait!

Wisconsin is a Top Fishing Destination in Any Season

Fishing with family and friends is one of the most popular forms of recreation in Wisconsin. It’s not hard to see why!

Fresh air, sunshine, the beauty of nature and clean unpolluted lakes and parks attract hundreds of thousands of visitors each year.

fishing-gear-tackle-suppliesReedsburg True Value is the area’s one-stop recreation and fishing Super Store. We supply Wisconsin Dells visitors and residents with the rods, reels, tackle and camping gear they need for a great fishing trip!

For the Ice Fisherman we also carry a full line of ice fishing supplies and equipment. So, check back with us in the fall to see all the new arrivals for winter ice fishing!

Stop by soon to stock up on all your fishing and camping gear!